We are SteinwayThe people behind every Steinway


For the love of the instrument: around 500 craftspeople work at the Steinway & Sons factory in Hamburg, each dedicated to the founder's guiding principle of building the best piano possible. This compilation brings together portraits from across the manufactory — piano makers, carpenters, tuners, and team leaders — each sharing what their craft means to them.
Service anniversaries of 25, 40, or even 50 years are no rarity at Steinway Hamburg. The collective experience, passion, and deep specialist knowledge of its employees are among the most valuable assets the manufactory holds — and the foundation upon which every instrument is built.