

Every Steinway grand piano is a unique work that embodies time and experience, craftsmanship, and a love of music. In 10 entertaining video sequences, we invite you into our factory, where you can look over the shoulders of our piano makers, experts, and skilled craftsmen. Experience how more than 12,000 individual parts are transformed into incomparable tonal artistry. With passion and precision, the Steinway & Sons piano makers work on each individual grand piano at the Hamburg and New York production facilities. Pianists feel their time, dedication, and exceptional workmanship with every keystroke. Since 1853, the powerful resonance of our grand pianos has filled the concert halls, living rooms, and conservatories of the world.

The selection of the wood lays the foundation for the distinctive Steinway sound that inspires musicians around the world. It rests in the lumber storage for two years to dry. In the rim-bending workshop, the soundbody takes shape; in the soundboard, the soul of the piano awakens. Discover the function of the cast iron plate and how, in the cabinet-making process, all parts come together as a whole. We also reveal fascinating details about the regulation of the string action and the voicing of a grand piano. Visit our virtual workshop here. Perhaps we will welcome you in person before long in the selection room in Hamburg, where you can play your new Steinway & Sons grand piano.