Every Steinway is completely individual with each having its very own sound characteristics. Steinway enthusiasts, international concert pianists as well as concert hall and conservatoire representatives come to Hamburg to find the perfect piano in the selection room.

Here they can take the time and space needed to touch and feel the piano, and find the one that speaks to them. Once chosen, a Steinway & Sons grand piano will be enjoyed for decades to come, if not for life.

Discover how a Steinway is manufactured

Visit us at the different stages of the creation process

Watch the full factory tour on YouTube.